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PETCO
ROLE
Lead Designer
SCOPE
Branding
Style Guide
Packaging
In-Store Display
Social Media
Ads
Petco’s Merry Makings holiday line needed a design refresh that would feel festive, playful, and totally in sync across packaging, in-store displays, social media, and online ads. As the lead designer, I made it my mission to create a cohesive look that felt like unwrapping a gift—cheerful, thoughtful, and full of surprises.
The photography played a huge role in the vibe. The idea was to channel a Norman Rockwell-meets-Pop Art aesthetic, blending nostalgic, heartwarming moments with bold, modern color pops. Each scene felt like a holiday memory reimagined—adorable pets, twinkling lights, and just the right balance of tradition and whimsy. It was all about creating visuals that made you stop mid-scroll or linger a little longer in the aisle.
